Growth & Business Strategist

I turn enquiries into enrolments
— and strategy into growth.

Deputy Manager – Admissions & Marketing at Rishihood University. I build the funnels, campaigns, partnerships and data systems that move numbers — from first outreach to final conversion.

AdmissionsOutreach & EventsMarketing CommunicationCRM & OperationsAnalyticsBusiness Strategy

Admissions target achievement

~30% → ~90%
Built an end-to-end CRM journey on Meritto
~30%
~80%
~90%
202420252026
0×

Growth in admissions target achievement

0+

Outreach events across 7 regions

0+

Admissions closed as top counsellor

#0

Highest B.Design admissions — 2026 batch

About

Part strategist, part operator, fully focused on outcomes.

I'm Tanuj — an engineer by training and a marketer by choice. With a PGDM in Marketing & Business Analytics and a B.E. in Computer Science, I sit comfortably between the people side of growth and the systems behind it.

Over the last four years I've counselled students, run placement drives, led on-ground outreach, built CRM automations and dashboards, and owned an entire admissions programme. The common thread: understand the funnel, fix what leaks, and scale what works.

Based in Sonipat, Haryana — open to roles in growth, business strategy, marketing and operations, in education and beyond.

01

Think in funnels

Every lead, touchpoint and follow-up mapped from first contact to conversion.

02

Automate the repeatable

CRM journeys, AI calling and n8n workflows that free teams for real conversations.

03

Show up on the ground

School visits, career fairs and partnerships that build pipeline people trust.

04

Decide with data

Power BI, SQL and MIS reporting so leadership sees what's working — and why.

Expertise

What I bring to the table

Seven areas I've owned end-to-end — each backed by real targets, teams and results.

Admissions

Leading the B.Design admissions programme to its highest-ever batch, plus end-to-end PhD admissions and assessment design.

  • Programme ownership
  • Counselling
  • Lead conversion
  • Mettl assessments

Outreach & Events

30+ school visits, career fairs and institutional events across Delhi NCR, Gurugram, Noida, Jaipur, Dehradun, Rishikesh and Jammu.

  • School visits
  • Career fairs
  • Event management
  • Partnerships

Marketing Communication

Drip and email campaigns across CBSE, JEE, CUET, UCEED, NIFT and NID databases, landing pages and engagement campaigns.

  • Drip campaigns
  • Landing pages
  • Webinars
  • Bitly tracking

CRM & Operations

Leading the CRM team on Meritto — lead lifecycle, workflows, data quality — plus ERP payments, refunds and vendor coordination.

  • Meritto & Zoho
  • n8n automation
  • AI calling
  • Vendor management

Analytics & Reporting

Funnel dashboards, MIS, sales and AR reporting that turn raw data into decisions for leadership.

  • Power BI
  • SQL
  • Advanced Excel
  • Funnel dashboards

Placements & Corporate Relations

End-to-end campus placement operations for BBA, MBA and B.Tech — internships and full-time drives with hiring partners.

  • Placement drives
  • HR partnerships
  • CRC coordination

Business Strategy & Growth

The layer that ties it together: diagnosing where growth stalls, designing the programme to fix it, and aligning teams, partners and tech to deliver — from Semester Zero retention to a student skills portal.

  • Growth strategy
  • Retention design
  • Stakeholder management
  • Cross-functional delivery
  • Team leadership

Team & Stakeholders

Managing teams and keeping students, faculty, vendors, partners and leadership moving in the same direction.

  • Team management
  • Partner coordination
Experience

Where I've made an impact

Rishihood University

Feb 2025 — Present
Admissions Team · Sonipat, Haryana

Deputy Manager – Admissions & Marketing Promoted

Sep 2026 — Present
  • Lead the B.Design admissions programme in partnership with Definite Academy and Kaphal Studio — delivering the highest admissions for the 2026 batch.
  • Raised admissions target achievement from ~30% (2024) to ~80% (2025) and ~90% (2026) through an end-to-end CRM journey on Meritto.
  • Lead 30+ outreach events — school visits, career fairs and institutional visits — across Delhi NCR, Gurugram, Noida, Jaipur, Dehradun, Rishikesh and Jammu.
  • Led Semester Zero with the Learners Experience team — posters, webinars and engagement campaigns that kept students motivated and reduced refund requests after seat-block payment.
  • Launched a student retention portal with the tech team offering Figma, Canva, Photoshop, content creation and Excel courses.
  • Built 7 landing pages for the B.Tech intake, including programme pages, the Curiosity Olympiad and the hackathon.

Associate – CRM, Marketing & Admissions Operations

Feb 2025 — Aug 2026
  • Managed and led the CRM team, overseeing Meritto operations, admissions workflows, marketing automation and data quality.
  • Executed drip campaigns across CBSE, JEE, CUET, UCEED, NIFT and NID databases; managed Bitly tracking for performance campaigns.
  • Built Knowlarity, Mio Voice, Mio AI Call and n8n automations for admissions tracking and offer letters.
  • Managed end-to-end PhD admissions; primary point of contact for the Rishiverse ERP covering payments, refunds and vendors.
  • Created Mettl admission assessments for the 2026–2030 cycle.

Implantium India Pvt. Ltd.

Aug 2024 — Dec 2024
Business Strategy

Assistant Manager – Business Strategy

Aug 2024 — Dec 2024
  • Prepared daily sales performance and Accounts Receivable reports; managed customer ledgers with finance and sales teams.
  • Analysed sales data on Korean ERP and Zoho CRM to generate business insights for the Sales Head and leadership.
  • Facilitated cross-functional coordination between logistics and sales support teams.

Sunstone

2022 — Jul 2024
Higher-education services · Placements & Admissions

Project Manager – Placements

Jan 2024 — Jul 2024
  • Ran end-to-end campus placement operations for BBA, MBA and B.Tech students across internship and full-time drives.
  • Built relationships with hiring companies and HR teams to keep pipelines active; coordinated with college CRCs and campus managers.
  • Maintained the full placement database using SQL, Power BI and Excel; acted as single point of contact for students, companies and campuses.

Admissions Counsellor (Associate Manager)

Jan 2022 — Jul 2022
  • Achieved 300+ admissions across BBA, MBA and B.Tech — ranked the highest target achiever.
  • Drove enquiry-to-enrolment conversion through personalised counselling, structured follow-ups and lead nurturing.
Toolkit

Tools I work with every day

CRM & ERP

Meritto CRMZoho CRMZoho AIMSRishiverse ERPKorean ERP

Automation & Telephony

n8nGoogle Apps ScriptKnowlarityMio VoiceMio AI CallMettl

Analytics

Power BISQLAdvanced ExcelMIS ReportingFunnel Dashboards

Marketing

Drip CampaignsEmail CampaignsLanding PagesBitly TrackingPerformance Marketing

Design & Content

FigmaCanvaPhotoshopContent Creation

AI Tools

ClaudeChatGPTPerplexity
Education & Beyond

Learning that shaped the work

2022 — 2024

PGDM – Marketing & Business Analytics

New Delhi Institute of Management

CGPA 8.5
2018 — 2022

B.E. – Computer Science & Engineering

Chandigarh University

CGPA 7.5
Certifications

Power BI · Project Management · Product Management · Data Analysis & Visualisation

Workshop

CRM & Tech Workshop, IIT Delhi

Leadership

President, NDIM IT Club — organised 30+ events

Volunteering

Active Member, SpreadSmile Foundation NGO, Sonipat